In an ongoing effort to improve reblog attribution, we’re experimenting with new formatting that adds the original poster’s link to the automatically generated “via” text if their link was removed from the post by an intermediate reblogger.

You are still, of course, able to edit the automatic attribution when reblogging a post.

In addition to encouraging credit for original posters, this will also make it much safer for blogs with built-in reblog credits (like the Redux theme) to remove the inline “via” links.